This is something that I am not buying at all. Appart from the fact that the breaks last longer than the quoted 60 seconds (including 20 seconds for ten’s promo for it) I am starting to think that these ads are spliced in at shorter intivales than the usual 8 min odd. In other words, the audience is being manipulated into staying in front of the Telly rather than getting up because its not the standard commercial length. On the other hand I think from a promotional point of view its working, yet there is something rather underhanded about it.