News from Channel 9 this morning that Eddie McGuire will no longer be CEO of the network.

This from the Nine media release:

Mr McGuire said he had greatly enjoyed the executive role but said: “I am of the view
that my best contribution to Nine is in the creative elements of the business and that has
prompted this change.”
“I am looking forward to the change in role and to continue working with the executive
team at Nine. I have made a commitment for the next 5 years and we have a clear
mandate to produce the best local content in Australia.”

Of course, there will be those of us (me) who will say “I told you so” but that’s not the point. Nine was in some trouble when McGuire took over and his job was to make it recover rather than make it worse.

It was a bad move all along. As far as Eddie’s “contribution to the creative elements” goes, well, I’d love to hear what you think that contribution entailed.