In a move that shows that TV networks might actually, finally, understand the way the world works, this was reported in the New York Times:

NBC Universal, acknowledging that viewers are increasingly moving away from traditional television viewing, announced plans today for a service that will make popular NBC programs available to download free to personal computers and other devices.

Then again, it says that the files will expire after seven days which means there’s some kind of ridiculous DRM present.
What do you think? Will this be another horrible failure? Has anybody been following the iTunes store debacle?

NBC to Offer a Free Video Download Service (NYTimes)